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W.O.I. 6 – 2025 Edition

What is W.O.I. – Watches Of Italy?

Officially established in October 2019, W.O.I. – Watches Of Italy is the first Italian collective entirely dedicated to the world of independent watchmaking and related accessories.

The project was born as a free aggregation of entrepreneurs, brands and professionals operating across the entire watchmaking spectrum: from the production of timepieces to straps, bracelets and packaging, as well as components, spare parts, finishing, design, prototyping and specialized tools.

Its purpose is to create a flexible and dynamic platform that fosters networking and synergies among established companies, microbrands, startups and artisans, bringing together expertise and creativity. Today, the collective counts over 70 members, including well-known brands, independent designers, machinery manufacturers, private labels and specialized suppliers.

Following the success of the summer spin-off W.O.J. – Watches Of Jesolo in May 2025, Watches Of Italy decided to open its doors to international brands as well, transforming itself into the benchmark Italian event for microbrands, innovative startups and independent watchmakers from around the world. A winning decision that enriches the presence of national excellence with a selection of high-quality international brands, all united by a shared vision: pursuing watchmaking driven by passion, research and uncompromising creativity.

The Purpose of the Group

The mission of W.O.I. – Watches Of Italy is to create a true network that encourages dialogue and collaboration among the key players in independent watchmaking. The collective regularly organizes events of promotion and exchange – from exhibitions to gatherings, product launches, presentations, marketplaces and expos – offering its members the opportunity to showcase themselves to collectors, enthusiasts, wholesalers, distributors, the media and the general public.

One of the group’s greatest strengths is its free and flexible format, which allows microbrands, startups and small artisanal businesses – often producing limited or unique creations – to play a leading role in the watchmaking landscape. Thanks to the collective, these players can present themselves directly to collectors and specialized media, bypassing the entry barriers of traditional trade fairs and avoiding the heavy costs of marketing and exhibition spaces.

Future Goals

The main objective of W.O.I. – Watches Of Italy is to continuously expand its network both nationally and internationally, establishing itself as a reference point for independent watchmaking. Under a single banner, the collective aims to ensure the presence of its members at major Italian exhibitions and, as a group, to participate in leading international events – a challenge that, for a single microbrand or small artisan business, would often be unattainable due to the high entry costs.

At the same time, the network is actively working to foster collaborations among its members and to strengthen the Italian industrial sector of precision micromechanics. The ambition is clear: to build a fully-fledged Italian watchmaking supply chain (Filiera Orologiera Italiana), capable of meeting the sector’s needs independently and as self-sufficiently as possible, reducing reliance on foreign markets while enhancing the know-how of Made in Italy.

Watches Of Italy is a member of the “Luxury Logistics” commission of the S.L.A.L.A. Foundation – Logistics System of Northwest Italy.

W.O.I. 6: the 2025 Edition

Following the success of the 2020, 2021, 2022, 2023, 2024 editions and the summer spin-off in Jesolo, the sixth national exhibition/market W.O.I. – Watches Of Italy 6 will be held on Saturday 8 and Sunday 9 November 2025 in Milan, the international capital of design and fashion.

The prestigious venue selected for W.O.I. 6 will be Superstudio Più, in Via Tortona 27, the beating heart of Milan’s creative district.

The move to Milan – in Zona Tortona, historically linked to the Salone del Mobile/Fuorisalone, Fashion Week and other important design, fashion and cultural events – aims to consolidate the event’s B2C identity (with direct sales to the public) and to strengthen its opening to the B2B world by offering an important networking opportunity for buyers, distributors, suppliers and retailers.

The exhibition/market has FREE ENTRY and is completely free of charge and will run non-stop from 10:00 am to 7:00 pm.
To book the free ticket, which is mandatory to access the event, you must register here.

Event Details:

Participants will have the opportunity to discover and, if they wish, purchase the latest and most interesting creations from independent and emerging Italian and international brands. Free admission (with mandatory registration) aims to maximize the event’s visibility by promoting broad participation and offering a global showcase for exhibitors and visitors.

The ITA/ENG exhibitors’ catalogue will be made available as a downloadable PDF starting from November 1 on this page.

Exhibitors list (work in progress):

Since registrations are still open, expect several new entries soon!

W.O.I. Talk

A high-level horological cultural event, curated by the Passione Panerai forum will take place on Saturday, November 8 at 11:30 AM in the conference hall inside Watches Of Italy. We will have the honor of hosting Prof. Ugo Pancani, lecturer at the F.H.H. Academy in Geneva and Member of the G.P.H.G. Academy; Eng. Mario Paci, Head of Quality at Officine Panerai from 1983 to 1999 and Head of the Panerai Watch Department from 1993 to 1997; Dr. Giorgio Armaroli, founding partner of Scripta Maneant, with which he has carried out internationally acclaimed publishing projects, working in collaboration with museums, collectors, gallerists, and institutions of the Italian Republic, contributing to the dissemination and protection of our artistic and cultural heritage; and Dr. Federico Ferrari, publishing professional since 1983 and Editorial Director of Scripta Maneant since 2008.

Title: “History of Italian Watchmaking and Its Protagonists. The Panerai Phenomenon”
Speaker: Prof. Ugo Pancani
Speaker: Eng. Mario Paci
Speaker: Dr. Giorgio Armaroli – Publisher of Scripta Maneant
Speaker: Dr. Federico Ferrari – Editorial Director of Scripta Maneant
Moderator: Marco Sudati, Administrator of the Passione Panerai forum

      

Transport & Logistics

1. Air Connections

Milan is served by three international airports:
· Malpensa (MXP) – The main intercontinental hub connected with all of Europe, the USA and Asia. About 45 km from the city center.
· Linate (LIN) – Located just 8 km from Milan, perfect for domestic and European flights. Since 2024 the new Blue M4 metro line connects the airport to the city center in 12 minutes.
· Orio al Serio (BGY) – Known as Bergamo Airport, it is a hub for low-cost airlines. About 50 km from Milan but well connected by direct buses and trains.

2. Rail Connections

The main Milan railway stations:
· Milano Centrale – National/international interchange hub for high-speed trains (Frecciarossa, Italo) and connections with Switzerland and France.
· Milano Porta Garibaldi and Milano Cadorna – Serve suburban and regional trains and the Malpensa Express.
· Milano Rogoredo – Useful for those arriving from Southern Italy; station directly connected with Zona Tortona in a few minutes.

3. Metro and Urban Transport

Superstudio Più is easily reachable by ATM public transport:
· MM2 (Green Line) – Porta Genova stop, only 6 min. on foot from Via Tortona.
· Trams – Lines 14, 2 and 9 with stops nearby.
· Buses – Lines 68 and 47 with a direct or nearby stop on Via Tortona.

The area is pedestrian and completely redeveloped, also accessible by taxis, NCC, scooters and bike-sharing services.

4. Cars and Parking

The area is not included in Area C (the historic center congestion charge area).

There are numerous public and private car parks and silos nearby:
· Autorimessa Tortona
· MUDEC Parking
· Viale Ambrogio Bergognone da Fossano
· Via Stendhal
· Parcheggio Astrocar – Via Savona
· Via Valenza
· Via San Cristoforo
· Parcheggio Stazione di Milano Porta Genova

The W.O.I. 6 poster (click on it to register!)

Partners

La Clessidra 1945, the oldest Italian watch magazine and the only trade medium in Italy with in-depth coverage across the entire watch universe, with a focus on new releases, confirms its role as our Media Partner for the sixth consecutive year.

Il Giornale degli Orologi is a digital magazine, online since 2018. Founded by Augusto Veroni and Daniela Fagnola, two seasoned journalists with long-standing experience in the field, it has always aimed to promote watchmaking culture not only among enthusiasts but also among newcomers, women, and the simply curious. Still produced exclusively by journalists, it demonstrates the utmost attention to detail in its content, both in writing and imagery.

Quotidiano Motori: an Italian digital magazine founded in 2019 and dedicated to mobility and men’s lifestyle. With a contemporary approach and an editorial slant that combines style, innovation and passion, Quotidiano Motori will cover Watches of Italy through its channels, offering the public a unique perspective on watches and the stories behind them.

RecensioniOrologi: founded in 2015, the blog offers reviews, insights and stories on the latest news and trends in Italian watchmaking, from the grandes maisons to artisanal workshops. More than a simple platform, RecensioniOrologi.it aims to celebrate the watch as a synthesis of craftsmanship, history, design and cultural identity.

Orafix is a media company for watch enthusiasts. An advanced platform that narrates watchmaking in a contemporary way, connecting the sector to the worlds of entertainment, sport and cinema with engaging content also on YouTube and Instagram.

Friends & Collaborations

Tempo e Misura – Marco Beltrandi: watchmaking across the board, without preconceptions or snobbery, for those who want to fully understand the art and mechanics of time.

Undersea Time is a YouTube channel dedicated to dive watches, with reviews, insights and field tests. A reference point for enthusiasts and collectors in the sector.

WatchManiac since 2016, Mattia has shared his passion for watchmaking, giving ample space to microbrands. Initially present on YouTube and Instagram, he is now also active on his website and on TikTok.

The participation of Ghiera Orologi at Watches of Italy will be significant in giving visibility and prominence to all the protagonists of the event. The creator of the project, Pietro Pannone, is a great watch enthusiast and collector, and writes for the prestigious Italian magazine L’Orologio. In 2020 he decided to turn his love for hands and dials into a digital and social reference point, founding the “Ghiera Orologi” community. Since 2024 he has also been a member of the Academy of the Fondation du Grand Prix d’Horlogerie de Genève.

Chrono Girl Life (PL): Anna Kubasik, from Wrocław (Poland), is a content creator and watch enthusiast known for her authentic storytelling and very creative visual content. She also collaborates with the well-known WatchGecko Magazine.

Oscar of Time and Blocks combines a passion for watches with photography and LEGO creativity, telling unique stories through images. Travel inspires him to capture special moments with his watches around the world. As a media influencer for Watches of Italy, he will share his experience in Milan, presenting the watches in his own way for all those who, like him, love time in all its facets.

Ante Meridiem Orologi will also be present at Watches of Italy. Through its YouTube channel it presents microbrands with an artistic eye and high-quality images. Active also on Instagram and TikTok.

I Calibri di Giorgio: Giorgio Cigna is a long-time collector who loves to meticulously study the history and architecture of calibres. He alternates his passion for watchmaking with photography. He has followed and documented all editions of Watches Of Italy with his images. He will also be in Milan to document the event and its exhibitors.

Segnatempo: Michele founded “segnatempo” to create a portal to spread watch culture through his blog, and also to sell/exchange his boundless vintage collection. He has followed Watches Of Italy since the first edition and has always produced fantastic reports.

Cerchio del Tempo is a young and fresh community, growing rapidly, that is establishing itself as a reference point for enthusiasts of every level. Passion for timepieces unites people from all over the world, creating a strong and cohesive circle where diversity is a strength and love for watchmaking is what brings all members together. The community is active on Telegram, Instagram and Facebook, and grows every day thanks to the commitment of its members, daily features and shared watches. It offers a space for constructive discussion, welcoming watches from all brands, and a section dedicated to buying and selling, where enthusiasts can interact freely. Cerchio del Tempo will organize a meet-up of its members right inside W.O.I. 6.

Famiglia Hamilton – Mirko and Pamela are a couple driven by a great passion for watchmaking, lived and told in all its forms. With simplicity and authenticity, through their social channels they share emotions, experiences and curiosities related to the world of watches, creating an ever-growing community. This year they will participate in Watches of Italy 6 to immerse themselves in the event’s unique atmosphere and to tell it from their point of view, with the friendliness and sincerity that have always distinguished them.

Laura Astrologo Porché, also known as Journal des Bijoux, is a senior journalist specializing in watches and jewelry.
She is one of the most authoritative and influential voices in the international luxury community. Highly active on Facebook, Instagram and LinkedIN, she also serves as Editor-in-Chief of the Watches & Jewels section of the Swiss magazine Celebre, Head of Jewelry for l’Orafo Italiano, and a regular contributor to Robb Report Italy, Forbes Ital, Rapaport, and GemGuide.

Manuel Ferrante, an entrepreneur, collector, and watch enthusiast based in Valle d’Aosta, is active on YouTube with his channel “Il Mio Orologio”. This year, he will attend W.O.I. 6 not as we have seen him in the past — namely as the creator and co-founder of the Aenigma watch brand — but to document the most interesting novelties of this Milanese edition!

W.O.I. & Solidarity

For the sixth year in a row, W.O.I. – Watches Of Italy combines solidarity with the national watch exhibition and supports “Gli Amici del Sorriso O.D.V.” (formerly “Amici del 4° Piano“), a volunteer association that takes care of recreational activities for children in the pediatric oncology and surgery ward of the Policlinico San Matteo in Pavia.
During the 2025 edition of W.O.I., it will therefore once again be possible to make a contribution at the fair, as in previous years.

Contacts & Management

→ FOUNDER/CEO W.O.I.:

Fabrizio Dellachà
Email:     watchesofitaly@gmail.com
Mob.:     + 39 347 4309475

→ PRESS/MEDIA/P.R./CO-ORGANIZER:

Silvia Bonfanti
Email:     sy.bonfanti@gmail.com
Mob.:     + 39 333 2842225

Our Channels

Website: www.watchesofitaly.com
Instagram: www.instagram.com/watchesofitaly
Facebook: www.facebook.com/woiwatchesofitaly
Eventbrite: www.eventbrite.com (free ticket)

Applications: Exhibitors, Partners & Sponsors

DO YOU WANT TO JOIN AS AN EXHIBITOR OR BECOME OUR PARTNER?

The conditions for joining can be requested by writing to: watchesofitaly@gmail.com
We have set up a page with an online form for those who wish to participate as exhibitors at W.O.I.

Are you a company that wants to sponsor W.O.I. – Watches Of Italy, becoming a partner of our exhibition initiative and of our group of watchmaking companies?
Do not hesitate to contact us: we are open to any kind of partnership and collaboration!

Need help? Call us!

For any information and/or clarification, please contact the organizer by calling 347 4309475 in the afternoon, from 2:30 pm to 6:30 pm, Monday to Friday.

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