W.O.I. – Watches of Italy 7

14–15 November 2026 · Superstudio Più, Milan

W.O.I. – Watches of Italy returns to Milan for its seventh edition, taking place on 14 and 15 November 2026 at Superstudio Più, at Via Tortona 27, in the heart of the Tortona district.

Originally conceived to showcase Italian independent watchmaking, W.O.I. has grown into an event with an international outlook. It brings together independent brands, microbrands, craftspeople, designers and watch-industry professionals, creating an opportunity for direct interaction among makers, industry professionals and watch enthusiasts.

Visitor Registration

Information:

 

 

All Exhibition Spaces Are Fully Booked!

W.O.I. 7 Is Sold Out for Exhibitors!

The seventh edition sold out its exhibition spaces approximately six weeks in advance, with 51 exhibiting brands, 13 of them from outside Italy.

This achievement confirms W.O.I.’s continued growth and the increasing interest the event is attracting internationally.

Following the success of the sixth edition, which welcomed more than 6,000 visitors, WOI7 strengthens its B2C profile while further developing its B2B dimension, encouraging connections among brands, enthusiasts, collectors and watch-industry professionals.

Over the two days, visitors will have the opportunity to meet the exhibiting brands, discover and try on their creations and, where available, purchase the watches and other products on display.

The programme will also feature talks and in-depth sessions on historical and contemporary watchmaking.

W.O.I. 7 by the Numbers:

51
exhibiting brands

13
international exhibitors

17
first-time exhibitors at W.O.I.

2
days in Milan

3
cultural events

1
meeting place for contemporary independent watchmaking

Exhibitors

Download the W.O.I. 7 Digital Exhibitor Catalogue (Italian and English, PDF).
Download the W.O.I. 7 floor plan showing exhibitor locations in PDF format.

Getting Here

1. By Air

Milan is served by three international airports:
· Malpensa (MXP) – The main intercontinental hub, with connections throughout Europe, the United States and Asia. Approximately 45 km from the city centre.
· Linate (LIN) – Located just 8 km from Milan, ideal for domestic and European flights. Since 2024, the M4 Blue Metro Line has connected the airport to the city centre in 12 minutes.
· Orio al Serio (BGY) – Also known as Bergamo Airport, it is a hub for low-cost airlines. Located approximately 50 km from Milan, it is well connected by direct buses and trains.

2. By Train

Milan’s main railway stations:
· Milano Centrale – A major national and international rail hub for high-speed services (Frecciarossa and Italo), with connections to Switzerland and France.
· Milano Porta Garibaldi and Milano Cadorna – Serve suburban and regional trains, as well as the Malpensa Express.
· Milano Rogoredo – Convenient for travellers arriving from southern Italy, with a direct connection to the Tortona district in just a few minutes.

3. Metro and Public Transport

Superstudio Più is easy to reach using ATM:
· M2 (Green Line) – Get off at Porta Genova, just 6 minutes on foot from Via Tortona.
· Trams – Lines 14, 2 and 9 stop nearby.
· Bus – Routes 68 and 47 stop on or near Via Tortona.

The area is pedestrian-friendly and has been extensively redeveloped. It can also be reached by taxi, private chauffeur services, electric scooters and bike-sharing services.

4. By Car and Parking

The area is outside Area C (the city-centre congestion-charge zone).

There are several public and private car parks and multi-storey parking facilities nearby:
· Autorimessa Tortona
· MUDEC Car Park
· Viale Ambrogio Bergognone da Fossano
· Via Stendhal
· Astrocar Car Park – Via Savona
· Via Valenza 
· Via San Cristoforo
· Milano Porta Genova Station Car Park

Event Poster