The Exhibition

Since 2025, the event has moved to Milan, the economic and cultural capital of Italy, choosing Zona Tortona, a district that symbolizes Milanese creativity and is closely connected to the Salone del Mobile / Fuorisalone, Fashion Week and many other initiatives related to design, fashion and culture. The location will be Superstudio Più, Via Tortona 27.

The goal of the 2026 edition is to strengthen the B2C role (direct sales to the public) while expanding the B2B dimension (distributors, suppliers, buyers/retailers), offering an excellent opportunity for networking and visibility.

During the event, visitors will have the opportunity to discover and, if interested, purchase a wide range of products, with particular attention given to new releases and the most innovative creations from Italian watch brands, as well as emerging international brands.

As in previous editions, free admission for the public and non-stop opening from 10:00 a.m. to 6:00 p.m. will ensure maximum attendance and visibility for all exhibitors.

Who can participate:

  • Independent watch brands (Italian and international)
  • Microbrands and innovative startups
  • Supply chain operators (straps, accessories, components, equipment, packaging, schools and academies, courses and training, private label, etc.)

To book the free ticket, which is mandatory to access the event, you must register here.

Event Details:

Participants will have the opportunity to discover and, if they wish, purchase the latest and most interesting creations from independent and emerging Italian and international brands. Free admission (with mandatory registration) aims to maximize the event’s visibility by promoting broad participation and offering a global showcase for exhibitors and visitors.

Our Brands

2025 Exhibitors list (2026 coming soon):

Do you want to preview the exhibitors’ floor plan? Click here

 

Getting Here

1. Air Connections

Milan is served by three international airports:
· Malpensa (MXP) – The main intercontinental hub connected with all of Europe, the USA and Asia. About 45 km from the city center.
· Linate (LIN) – Located just 8 km from Milan, perfect for domestic and European flights. Since 2024 the new Blue M4 metro line connects the airport to the city center in 12 minutes.
· Orio al Serio (BGY) – Known as Bergamo Airport, it is a hub for low-cost airlines. About 50 km from Milan but well connected by direct buses and trains.

2. Rail Connections

The main Milan railway stations:
· Milano Centrale – National/international interchange hub for high-speed trains (Frecciarossa, Italo) and connections with Switzerland and France.
· Milano Porta Garibaldi and Milano Cadorna – Serve suburban and regional trains and the Malpensa Express.
· Milano Rogoredo – Useful for those arriving from Southern Italy; station directly connected with Zona Tortona in a few minutes.

3. Metro and Urban Transport

Superstudio Più is easily reachable by ATM public transport:
· MM2 (Green Line) – Porta Genova stop, only 6 min. on foot from Via Tortona.
· Trams – Lines 14, 2 and 9 with stops nearby.
· Buses – Lines 68 and 47 with a direct or nearby stop on Via Tortona.

The area is pedestrian and completely redeveloped, also accessible by taxis, NCC, scooters and bike-sharing services.

4. Cars and Parking

The area is not included in Area C (the historic center congestion charge area).

There are numerous public and private car parks and silos nearby:
· Autorimessa Tortona
· MUDEC Parking
· Viale Ambrogio Bergognone da Fossano
· Via Stendhal
· Parcheggio Astrocar – Via Savona
· Via Valenza
· Via San Cristoforo
· Parcheggio Stazione di Milano Porta Genova

The W.O.I. 7 poster